You pay a huge amount for SEO services hoping for the right implementation of SEO strategies and good ranking after a month or two. It’s good because you cannot achieve the maximum ROI without SEO services in this digital era. And, you cannot succeed and attract audience without online marketing.
But how can you say that the SEO agency is implementing the right strategies? Do you have complete faith in your SEO service provider that it is doing well for your company?
We know it’s very difficult to answer these questions. But, these are something that you shouldn’t overlook. It’s because just like a human being, all SEO service providers are not reliable. So, you should keep a check on your SEO agency and fire it before things go wrong for you.
In this post, we will discuss the reasons to get rid of your SEO service provider without thinking twice.
If the agency is not involving you in the process
You are the one paying for the service and everything is all about your organization. So, you should be involved in each and every step of the SEO process. If the SEO agency denies involving you in the process, then the chances are it is not performing white-hat practices.
There is nothing wrong with black-hat practices but they aren’t good for the long-term. The wrong steps are often identified by Google, which can be bad for your company. You should involve in the process and discuss the strategies with your SEO service provider.
If the agency follows spammy practices for getting inbound links
SEO strategies are mostly about link building, which guides the audience to your website. A website’s inbound links should be authoritative and trustworthy. In most cases, SEO service providers think about more links over quality sites. And thus, they create innumerable irrelevant and low-quality inbound links, which lead to a manual penalty from Google.
The sites used for inbound links should be relevant, natural, and with organic meaning. Also, the sites should have your target audience live. If the agency is building inbound links, you should know the process for confirmation.
If the agency is not flexible to Google changes and updates
Every year and sometimes, within months, Google introduces new changes and updates for digital marketers. The search engine changes the old algorithms and expects the marketers to implement SEO strategies as per new algorithms.
If the agency goes with the flow and works accordingly, it’s a positive sign. But if you find that the agency isn’t flexible to changes and updates, then things will not go well for you. You will lack behind and deteriorate your current ranking. You should ask the company’s course of action on Google changes.
Other than these warning signs, you should pay attention to the report submitted by the SEO service provider. Most agencies hesitate in giving complete SEO report. They often list the number of activities done by them without showing their results. The brainer step often taken by SEO agencies is including the ranking of 5 to 6 long-tail keywords which are less competitive and easy to rank. So, you should be careful and fire the SEO service provider right away if suspicious.